The popular ice cream brand, Ben & Jerry’s, took their own approach to recognizing the environmental changes induced by climate change. By starting the “If it’s melted, it’s ruined!” campaign in 2015, Ben & Jerry’s hoped to influence people to educate themselves more on the topic of climate change, in a way that was more fun than factual.
This year, on Apr. 29, Ben & Jerry’s is taking their activism to another level. The company is joining the Peoples Climate Movement, a protest-like march to emphasize the need to acknowledge and change the way the climate crisis is being handled by the current U.S. political administration.
The march mainly focuses on the dangers of letting climate change further destroy the planet, but also addresses other social justice issues like immigration, freedom of press and speech and shifting to using clean renewable energy that will impact our economy.
Ben & Jerry’s became a partner in this movement, creating a website that gives more information on the topic, and details about the actual event. Visitors of the site can RSVP to get more information about the march sent to them, and even sign a petition to join the Climate Movement.
This is not the first time Ben & Jerry’s expressed their stand on climate change and what needs to be done to fix it. According to their climate justice website under “What does it mean for Ben & Jerry’s” tab: …In 2002, we launched a carbon offsets program for our Vermont manufacturing facilities. In 2007, we ran our first global warming advocacy campaign in partnership with the Dave Matthews Band. We’ve invested early and often in efficiencies throughout our manufacturing facilities, supply chain, and Scoop Shops to increase energy efficiency and shrink our carbon footprint.
