Issue date: 2/15/07 Section: Features

Media Credit: Seattle Times/MCT Energy drinks like these are known to help but they are pricey at $2 a can. Drinks like Sobe Adrenaline Rush or Red Bull don't give as much per can in comparison to Rockstar.

Energy drinks have become very popular recently. With taglines such as "Red Bull gives you wings" and "Party like a Rockstar," how could one resist? But there is a new energy drink that is the most popular on the internet right now, and that product is called "Cocaine."

"Cocaine" has quickly become the most controversial drink on the market. The slogan reads: "Cocaine - Instant Rush. No Crash."

Like most energy drinks, "Cocaine" is filled with caffeine; however, an upside to the product is that it is low in calories and offers multiple vitamins including vitamin C.

"Cocaine" is still considered a new product and has not been sold to many stores yet. The website, www.drinkcocaine.com, is the best way to get a hold of the product.

An online message board user went as far as saying the product is like heartburn in a can and that it tastes like "Red Hots" candy mixed with acid.

Jazzman's Café has recently started carrying a popular energy drink called Sobe Adrenaline Rush. This product as been on the market for a number of years and is high in price considering the size of the can. Average cost runs $1.99 for an 8.3 oz. can. A typical soda can is 12 oz. and is usually less than a dollar.

"While I do enjoy Rockstar energy drink, I feel it is too expensive and you should get free ones when you buy booze or breakfast," Matt Burge, a senior political science and philosophy major, said.

When most people think of energy drinks, they think of Red Bull, Rockstar, Adrenaline Rush and, eventually, Cocaine. What most people don't know is that Gatorade, PowerAde and Vitamin Water are considered energy drinks as well because of the amount of vitamins and nutrients they put back into the body after a long workout.

"Well, I don't drink any of those crazy type energy drinks. I do drink Gatorade and Vitamin Water pretty much daily," Jeremy Stevens, a senior English and communication major, said. "The other energy drinks are filled with too much sugar and I guess the only time I would drink them is if I really need energy to stay up super late, like driving late night or something."

"I don't like energy drinks. I don't think they really do anything for you," Jeff Peters, a second year architecture student at Drexel University, said. "I am constantly staying up late finishing my architecture design projects, and they don't help. I find soda the most efficient."

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