In his sixth year at Cabrini, David Howell has just been named Athletics Communication Director in the university’s athletic department. This entails being responsible for the day-to-day public relations efforts for the Cabrini Athletic Department. Howell also serves as the primary media contact for the Cavaliers, maintains the department’s web site – www.cabriniathletics.com – and coordinates all game day sports information operations. He also supervises new hire Trent Brown, assistant athletics communication director. Together, they are taking social media to the next step.
“We’ve done some cool things so far, with the evolution of social media and the help of other people, students, administrators and coaches,” said Howell. “We have a very good presence on Facebook, Twitter and Instagram. We have some student athletes who have been the best in the country, but that’s their effort. It’s the effort of the coaches and the students that have these God-given talents and knowing how to use them. We just try to promote our students that best that we can every day.”
Promoting student’s is one of the main goals of the athletic department.
“Working in the athletics department provides a fast-paced environment because of the nature of athletics. There are weeks that provide a ton of events which allows you to get out from behind a computer and put on quality events for our student athletes and the campus community. It also allows you to work first hand with quality students and see them succeed on the playing fields as well as in the classroom,” said Kate Corcoran, associate director of athletics.
“It is an all-inclusive environment where we (staff, coaches) collectively pursue/provide opportunities for student-athletes to follow their passions, develop potential, and perform at an optimal level both in and out of the classroom,” added Brad Koch, director of athletics and recreation.
Howell earned his undergraduate degree in marketing from Kettering University. He completed his master’s degree in sports administration at Wayne State University and MBA at Rockford. He worked a few odd jobs until becoming a strategic communications intern with Palace Sports & Entertainment, working directly with the Detroit Pistons, and the organization’s marketing and promotions efforts. Howell came to Cabrini in 2011 and students and colleges have been thrilled ever since. Howell is loved and respected throughout the athletics department because of his dedication
“I believe that the new position goes with the growth of the athletics department. Dave has done a great job in marketing our student athletes and the success of our teams and this position allows him to grow the athletics communication department as well,” said Corcoran
“His promotion to Athletics Communication Director is a direct result of his hard work and dedication to Cabrini University and our student-athletes,” said Koch
“I love it here. I think we have a highly passionate and highly dedicated group of administrators and coaches who are so dedicated to the development of our student athletes both inside their sport as well as in the classroom and in the community,” Howell said.
Even though Howell is entering a new position, he is eager to get back to working with the life-line of the athletics program, the student athletes.
“Something I’m also proud of is we treat that student who’s the last person on the bench as close as we can to the best students because they’re just as important to the program. Overall there are great kids here which makes it a better place to come work every day.”
